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SOLUNA BRAND

Our brand name comes from merging two Spanish words that have a deep meaning in ancient Peruvian societies. Their worship of the sun and moon, their love of gold and silver are key factors that have shaped our brand name, SOLUNA. SOL: The sun, which represented the mighty god, and LUNA: The moon, which represented the main goddess. In ancient times, only the emperor (or Inca) and the royal family were allowed to wear gold and other people could wear silver and other semi -precious stones.

By its fresh British designs, SOLUNA aspires to offer you modern and high-end jewellery that will make you stand out and have a positive impact on your lifestyle. SOLUNA jewellery will also allow you to tell your friends and peers an interesting story as each of our creations have been inspired by Peru’s rich heritage. Differentiate yourself – Wear Soluna Jewellery.

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SOLUNA COMPANY

Company Overview

Based in London, SOLUNA is an international and dynamic company that offers fine Peruvian jewellery featuring exceptional quality, innovative designs and delivered with impeccable service.

The founder of SOLUNA, a British-Peruvian citizen, aims to offer you outstanding creations which combine the best of both worlds. In addition to our unique designs, great quality is key to us that is why we insist that our metals are sourced in Peru and that our pieces of jewellery are handmade by skilful masters celebrating a skill that has been passed on through thousands of years. Followed by an international quality assessment on all our products, you can be sure that our jewellery are genuine and will meet your quality expectations. Finally, we provide you the convenience to get an international branded jewellery delivered to your home wherever you are.

Mission Statement
Our mission is to make you stand out by celebrating Peru’s heritage through modern and fine jewellery. Our vision is to create an international and original brand that combines fresh designs from Britain with exceptional metals and “savoir faire” from Peru. By combining best of both worlds we aim to make you feel empowered and sophisticated every day. Our Motto: Differentiate yourself – Wear Soluna Jewellery.

Corporate Social Responsibility

At Soluna jewellery we care about our social impact of the business, which is why our business partner in Peru produces our jewellery with the highest ethical standards and environmental-friendly policies.

Being the leader and oldest Peruvian jewellery company, our business partner pays special attention to the people who work in it. By providing life insurance, health checks, fair wages and development programs for their employees. Their products are “eco-friendly” because all the raw materials as well as the different production processes have been planned and supervised to have minimal impact on the environment, thus they have become the first South American jewellery factory which assumes a commitment to the environment.

Our Services

We value our clientele and recognise the importance of personalised service, which is why all our products will come with the premium services (described in details in the premium section).
We also offer engraving services (for additional fees) and the possibility to create bespoke jewellery which allows you to be part of the whole creative process.

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THE FOUNDER

A little bit about me, Miguel Depaz

Hi, I am Miguel Depaz. I’m a British-Peruvian based in London and Shanghai, with a passion for marketing, travel and foreign languages. I am also deeply in Love with my Peruvian roots.

I am curious, daring and an honest guy. More importantly, I am someone who’s taken the plunge and started my own international business.
It wasn’t an easy decision but, looking back, to start my own journey was the right choice.

The start and the life-changing experience

I would like to say something here more personal about myself and why I have set up this company as it really has been a labour of love. For many years, I worked in the international corporate world in South America, Europe and China, but purposefully left this behind in order to create Soluna, an international jewellery brand. I wanted to show the world the real Peru, my home country, and give something back. This is my childhood dream come true.

I grew-up in this unbelievable city, Lima-Peru, the youngest of four children. Our parents worked hard to look after us and I will always be grateful for that. They were both teachers, and one gift they shared with us was a real belief in education. When I was a kid, I was fascinated about the world. I was eager to discover it and share my culture with others.

I knew I had to work hard. I got the grades to go to the best universities in Peru and then France. I started my professional career experience working in France and then seized a chance to move to a marketing role in London. I spent several years there managing successful marketing products and strategies, but again felt a call to do more with myself. I spent all my spare time learning Chinese and moved to Shanghai to learn about their language, culture and the way to conduct business there.

The idea, motivations and purposes

Then it hit me when I was there that many people don’t know about Peru, its great culture and its charming people. I could hear the kid in myself asking “what happened to your dreams?” I know it sounds trite, but I did. I started to ask myself what had happened to my dreams to give something back to Peru and show it to the world. That’s when I realised that I needed to share with others what Peruvian art consists of.

So I came up with the idea to establish an international and contemporary jewellery brand, taking inspirations from my Peruvian heritage. To achieve this goal, I trained to become a jewellery and gemstone expert at GIA London (Gemmological Institute of America) and acquired a wealth of knowledge by attending jewellery trade shows and engaging with the industrial leaders.

I wanted to create a luxury company that will increase the value add to the Peruvian economy by producing jewellery at home and not just selling metals to others to process. To add the highest services for our jewellery, the company has been set up in London, which is the world’s luxury capital and houses many very successful brands.

By doing this, I will endeavour to be a role model to young Peruvians, to show that they can succeed in business if they work hard and believe in themselves. This is why I have started Soluna brand and company. I hope so much that you like the special jewellery we make for special people like you. I value all feedback and will happily answer any questions you may have.

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